SELLact thanks the two main sponsors Coca Cola and Carlsberg for a successful cooperation!

An estimated 500.000 beverages, 80.000 pcs. of ice-cream and 90.000 "Brezls" were served with the SELLact vending systems to hundredthousands of visitors during the UEFA EURO 08TM (the European Football Championship) which took place in Austria and Switzerland in June 2008.

Eight stadiums and many fan zones saw an unprecedented level of mobile vending activities during this mega-event of the year 2008. More than 2.000 "runners" in both countries proved that additional sales can be generated by actively approaching potential customers.

We say "Thank You" to the UEFA EURO08tm project teams from Carlsberg and Coca Cola for a fantastic cooperation around and inside the stadiums of the 8 official host cities. In addition to the generated sales with Coca Cola and Carlsberg Beer the systems from SELLact supplemented the sponsoring activities from both companies.

The backpack system in use for the vending of Coke 0.5l PET bottles enabled vendors to dispense Coke out of two dispensing openings on left and right side. After pouring the beverage into a reusable or disposable (3 stadiums in Switzerland) cup vendors stowed the empty bottle in a waste bag, which was fixed around his waist.

Visitors was served tap Carlsberg beer in specially designed Hawker's Trays. With this system in use a fast refilling and easy handling (the most important criteria for successful mobile vending) was secured.